This is part three of a four-part solo series on solving the right problem in the life of business and in the business of life. I’m your host, Greg McKeown, and I am here with you on this journey to learn so that we can be utilized at our highest point of contribution. The History of Jobs-to-be-Done and Outcome-Driven Innovation by Tony Ulwick.Links and Resources You’ll Love from the Episode A five-fold increase in chances of success (7:09).A 6-step process for defining the Job to be Done (5:57).Making the randomness of innovation more predictable (2:08).Is my organization or team focused on solving our customer’s problems, or have we fallen in love with our solution and simply looking for a problem it will solve?.What are your customers trying to accomplish? What products or services can you provide that help them accomplish the job to be done? Define your market around the Job to be Done theory.If we make the mistake of falling in love with our solution, most often, we will end up trying to solve the wrong problem. To meet the needs of our customers, we must better understand the job that the customer is hiring our product to do.
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